Getting Started - Business Subject Guide - Library Guides at Nova Southeastern University

Welcome

The subject guide to Business provides information on resources available from the Alvin Sherman Library, both in the library and online, related to general business. The subject guide covers books, articles, Web sites, citation and course guides.

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Where do I Start?

To access information about the business resources in each section, click on the appropriate tab above.

For frequently asked questions, please click on the 'How Do I...' tab above.

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New Databases

Business Source Premier (BSP) provides full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles, as well as business-oriented newspapers, magazines and even case studies. This database provides full text back to 1886, and searchable cited references back to 1998. BSP is updated daily and is strong in the areas of management, accounting, finance and economics. Also, BSP has the full-text of Harvard Business Review back to Vol. 1, Issue 1 in 1922!

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New Ebooks

Business cycles and equilibrium - Fischer Black

ISBN: 9780470499177

With the newfound popularity of quantitative finance and risk management, the work of award-winning economist Fischer Black (who died of cancer in 1995) has garnered much attention. This book--with its theory that economic and financial markets are in a continual equilibrium--is one of his books that still rings true today, given the current economic crisis. This Updated Edition clearly presents Black's classic theory on business cycles and the concept of equilibrium, and contains a new introduction by the person who knows Black best: Perry Mehrling. Mehrling goes inside Black's life to uncover what was occurring during the time Black wrote Business Cycles and Equilibrium, while also shedding light on what Black would make of today's financial and economic meltdown and how he would best advise to move forward.--From publisher description.

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New Print Books

Grow your business with Google AdWords : 7 quick and easy secrets for reaching more customers with the world's #1 search engine - Jon Smith

Call Number: HF5415.1265 .S6145 2010

ISBN: 0071629599

If your concerns are brand awareness and exposure, you and Google AdWords™ are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes!

There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords™ comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords™ by

* Developing a winning strategy
* Coming up with killer keywords
* Launching an AdWords™ campaign
* Writing an attention-grabbing ad
* Tracking clicks and converting them to sales

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