The Mad Men Guide to Changing the World with Words
"They sit around thinking up the perfect ad.
Then they convince their clients to spend beaucoup bucks on it. Millions of people fall all over themselves to buy the product, shifting consumer culture, spawning billion-dollar industries, becoming household names.
And they do it all with nothing but words. How cool is that? You write something down, publish it, and it changes the world.
Then again, maybe it’s more familiar than you think. Let’s go through some of the quotes from the show, and I’ll show you how some of the principles apply just as much to blogging as they do advertising." (Jonathan Morrow)