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SEFLIN Virtual Conference 2015: Marketing Bibliography

Outreach, Marketing, & Advocacy @ your library

Marketing Bibliography

Baer, J. (2013). Youtility: Why smart marketing is about help not hype.

Barber, P., Wallace, L. K., & American Library Association. (2010). Building a buzz: Libraries & world-of-mouth marketing. Chicago: American Library Association.

Berger, J. (2013). Contagious: Why things catch on

Bizzle, B. (2015). Start a revolution: Stop acting like a library (ALA Editions ed.). Chicago, IL: American Library Association.

Circle, A. (2012, February 13). A new player in marketing: LJ talks with Nancy Dowd, project lead for NoveList’s LibraryAware. Library Journal. Retrieved from 

Dempsey, K. (2009). The accidental library marketer. Medford, NJ: Information Today, Inc.

Doucett, E., & American Library Association. (2013). Creating your library brand: Communicating your relevance and value to your patrons. Chicago: American Library Association.

Dowd, N., Evangeliste, M., & Silberman, J. (2010). Bite-sized marketing: Realistic solutions for the overworked librarian. Chicago: American Library Association.

Dushinski, K. (2012). The mobile marketing handbook: A step-by-step guide to creating dynamic mobile marketing campaigns. Medford, NJ: Information Today, Inc.

Fisher, P., & Pride, M. (2006). Blueprint for your library marketing plan: A guide to help you survive and thrive. Chicago, IL: American Library Association.

King, D. L. (2012). Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections. Medford, N.J: CyberAge Books/Information Today, Inc.

Lackie, R., (2015). Creative library marketing and publicity: best practices.  

Lindsay, A. R. (2004). Marketing and public relations practices in college libraries. Chicago: College Library Information Packet Committee, Association of College and Research Libraries.

Mathews, B. (2009). Marketing Today's Academic Library: A Bold New Approach to Communicating with Students. Chicago: American Library Association.

Petruzzelli, B. W. (2005). Real-life marketing and promotion strategies in college libraries: Connecting with campus and community. Binghamton, NY: Haworth Information Press.

Pfeil, A. B. (2005). Going places with youth outreach: Smart marketing strategies for your library. Chicago: American Library Association.

Potter, N. (2012). The library marketing toolkit. London: Facet Publishing.

Siess, J. (2003). The visible librarian: Asserting your value with marketing and advocacy. Chicago: American Library Association.

Smallwood, C. (2012). Marketing your library: Tips and tools that work. Jefferson, NC: McFarland & Company.

Steiner, S. K. (2012). Strategic planning for social media in libraries. Chicago: ALA TechSource.

Vande, B. K. (2010). Tips and other bright ideas for elementary school libraries: Volume 4. Santa Barbara, CA: Linworth.

Wolfe, L. A. (2005). Library public relations, promotions, and communications: A how-to-do-it manual. New York: Neal-Schuman Publishers.

 *Items in Bold = authored by a presenter