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SEFLIN Virtual Conference 2015: More Speaker Info

Outreach, Marketing, & Advocacy @ your library

Nancy Dowd

Nancy Dowd is the co-author of ALA’s bestselling book, Bite-Sized Marketing: Realistic Solutions for Overworked Librarians, a Library Journal contributor, and has spoken around the U.S. and Canada. She is chair of ALA’s Public Awareness Committee and received the John Cotton Dana Award for her work as Director of Marketing for the New Jersey State Library. She is currently a member of the strategic management team of NoveList where she leads the development of a new Readers’ Advisory marketing product, LibraryAware


Twitter: @nancydowd


Deb Svec

Deb Svec is a media specialist with the School District of Palm Beach County at Palm Beach Gardens Community High School. She collaborates with as many teachers as she can who are willing to join her on fun, innovative projects for high school students. Deb is also the Committee Chair of the Florida Association of Media in Education (FAME) Legislative Committee which develops the legislative platform of the association while directing and coordinating legislative efforts initiated and/or supported by the association.

Twitter:  @MsMediaMaverick

Robert "Bob" Zimmerman

Bob Zimmerman, Panel Discussion Moderator.  
Bob guided this discussion of successful outreach projects by library staff at SEFLIN member libraris. 

A Palm Beach County native, Bob Zimmerman has worked professionally in several fields with Librarianship being the latest. A lifelong musician, Bob earned a BA in Music Theory as a Percussionist from Palm Beach Atlantic University (West Palm Beach). In 2004, Bob joined the Palm Beach County Library System as a Circulation Associate. He then earned his MLS from The University of South Florida (Tampa) in 2010 and was promoted to Reference Librarian. Besides the normal Reference Librarian duties, Bob uses his computer experience to create and conduct a wide variety of computer and mobile device classes and to satisfy the digital needs of today’s patrons at a fast-paced branch. Bob has actively supported the SEFLIN Virtual Conference as co-moderator since 2013.

Lou Greco

Lou Greco retired as the Director for Instructional Technology and Media Services for the St. Johns County School District in St. Augustine, Florida in 2013 after serving in that position for 19 years. Not satisfied with retirement, he returned to school libraries and opened a brand new K-8 public school library in August 2014. In his 37th year in public education in the state of Florida, he remains a strong advocate of using research and statistical information to improve school libraries and has spoken widely at conferences and school districts on the topic. He was a 1994 Florida Teacher of the Year finalist from Region II while serving as the school library media specialist for the Florida School for the Deaf and Blind and has served on the American Association for School Libraries as Region V Director. He has been president of FAME (Florida Association for Media in Education), FASM (Florida Association of Supervisors of Media) and FADIMA (Florida Association for District Instructional Materials Administrators and has been on the FAME Board of Directors.


Twitter: @grecolm

Laura Solomon

Laura Solomon [MCIW, MLS] is the Library Services Manager for the Ohio Public Library Information Network and the former Web Applications Manager for the Cleveland Public Library. She has been involved with Web development and design for over fifteen years, in both public libraries and as an independent consultant. She is a 2010 Library Journal Mover & Shaker. She’s written two books about social media, specifically for libraries, and is currently working on a book on content marketing for ALA. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.


Twitter: @laurasolomon


Diane Arrieta

Diane Arrieta works as the Science and Art Outreach Coordinator at the MacArthur Jupiter Campus of Florida Atlantic University (FAU) Libraries. She holds a MSc in Biodiversity and Wildlife Health from the University of Edinburgh, U.K. and a BFA in Studio Art from FAU. Recent projects include establishing a science outreach initiative through the use of mural art in the library and researching wild dolphin populations in Palm Beach County with the Palm Beach Dolphin Project.

See photos of the project collaboration here.

Twitter: @DianeArrieta

Nicole Maddock

Nicole Maddock is the Manager of the Resource Support Services Department at The D.B. Weldon Library at Western University in Ontario, Canada. Previously, she was the Chair of marketing for the Allyn and Betty Taylor Library, also at Western University.

John Chrastka

John Chrastka is executive director of EveryLibrary, the first nationwide political action committee for libraries. Since 2013, EveryLibrary has helped 25 library communities with ballot measures for funding, operations, and buildings, winning 19 and securing over $46 million in funding on Election Days. A long-time library trustee, supporter and advocate, Mr. Chrastka is a member and former president of the Board of Trustees for the Berwyn (IL) Public Library (2006 – present) and is a former president of the Reaching Across Illinois Libraries System (RAILS), a multi-type library system. He is also a 2014 Library Journal Mover & Shaker.

About EveryLibrary: EveryLibrary is the first national political action committee for libraries. It is dedicated to helping local library communities plan and win ballot measures like bonds, levies, and other referendum that renew or extend library funding. More about their work can be found at

Twitter: @MrChrastka


Barbara Blake

For the past five years, Barbara Blake has been the Outreach Coordinator for the University of North Texas Rural Library Initiative, PEARL (Promoting and Enhancing the Advancement of Rural Libraries). She holds a MSLIS from the University of North Texas, and a MA in American History from the University of Central Arkansas. Over the years, Barbara served as a public library director and as an administrator of a contemporary art museum. She also worked for the National Library of Medicine’s South Central Regional Library Program where she coordinated the resource sharing activities of over 200 medical and hospital libraries within a five state region.

PEARL Project Blog:

Hayley St. John-Ayre

Hayley St. John-Ayre is the Community Liaison at Broward County Library, responsible for developing and coordinating community outreach opportunities. Her areas of focus are underserved populations, which include the homeless, incarcerated, immigrants, and seniors. In her outreach, she promotes a variety of library resources and services. She develops relationships with community organizations, that help to enhance the lives of the people they serve, with the goal being to embed the library in the community as an essential source.

Rachel Sandieson

Rachel Sandieson is a senior library assistant in the Resource Support Services Department at the Allyn and Betty Taylor Library at Western University in Ontario, Canada. Previously, she worked at the Music Library at Western and was the Chair of the Outreach, Marketing and Web committee for the 2014 Workshop for Instruction in Library Use (WILU) Conference.