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SEFLIN Virtual Conference 2015: Speakers

Outreach, Marketing, & Advocacy @ your library

Nancy Dowd

Nancy Dowd
 

Leveraging Libraries with the Power of Focus and Attention

Nancy Dowd
Blog: http://themwordblog.blogspot.com/  


TIME: 10:00 AM (EDT)

Libraries in the U.S. are an 11 billion dollar business that provide people with free products, convenient locations, and amazing service. So why are we still the best kept secret in America? Nancy Dowd will kick off the virtual conference with a presentation that will remind us that our future successes are based on knowing who we are as an institution, re-igniting our passion for our true value, and motivating us to leverage our communities’ desires into the library success story.

Recording Link:  (to be added)

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Deb Svec

Deb Svec

 

Collaborative Learning With Digital Devices
 

Deb Svec
Media Specialist with the School District of Palm Beach County


TIME: 12:30 PM (EDT)

In order to create a digital learning environment to foster learning for today’s generation, it must be relevant and engaging. A unique collaboration of the English teacher and Media Specialist has evolved to meet this challenge. This collaboration illustrates the process of learning different fluency strategies using contemporary literature—for this exercise we utilized the Non-Fiction title on the 2014 – 2015 Florida Teens Read list, Escape from Camp 14. In conjunction with iPads, which create a flexible and mobile learning environment, additional tools consulted include ProQuest’s eLibrary, SIRS, and CultureGrams to provide global literacy, and develop the students’ appreciation for different cultures, Vocabulary.com for building foundation, Cranium CoRE for building comprehension, and Teaching Books to view personal interviews with the author.

Recording Link: (to be added)

Slide Download: (to be added)

Nicole Maddock &
Rachel Sandieson

NICOLE MADDOCK & RACHEL SANDIESON

 
Pump up your Promotions! New Ideas for Academic Library Marketing

Nicole Maddock
Nicole Maddock is the Manager of the Resource Support Services Department at The D.B. Weldon Library
 
Rachel Sandieson
Rachel Sandieson is a senior library assistant in the Resource Support Services Department at the Allyn and Betty Taylor Library 

 

TIME: 1:00 PM (EDT)

Tired library displays? No marketing budget? Find out how to breathe new life into your academic library promotion and communication strategy by looking at examples of both engaging print displays and creative methods for marketing through social media. We will discuss techniques for promoting library space, resources and events for different user groups. Join us as we look at new, fun, and free online tools to help pump up your promotions!

Recording Link: (to be added) 

Slide Download

Laura Solomon

Laura Solomon

 

Online Content Marketing & Strategy: Getting Started, Making It Better

 


Laura Solomon
Library Services Manager for the Ohio Public Library Information Network 
Blog: http://www.meanlaura.com/ 


TIME: 11:00 AM (EDT)

 If your library has been promoting itself online (blogs, social media, etc.), chances are it has seen very mixed results. Think it's time to make your library's online efforts more effective? You're probably right, however the majority of libraries don't have an online content marketing plan and it shows. The next logical step is defining a content strategy. Find out what people really want online, how to further content reach, and how to re-purpose your content for different platforms. Get valuable tips that can help you create and better distribute content to attract and engage your library's audience. Discover how to move beyond just advertising and promotion (which people usually ignore), and start getting a better handle on what your library should put effort into and how to make that effort count! 

Recording Link: (to be added)

Slide Download

Diane Arrieta

Diane Arrieta

 

Innovative Outreach through an Expansion of Staff Roles

 

Diane Arrieta

Diane Arrieta works as the Science and Art Outreach Coordinator at the MacArthur Jupiter Campus of Florida Atlantic University (FAU) Libraries.

 

TIME: 12:30 PM (EDT)

Initiatives which extend beyond established information literacy instruction are needed to advance academic success and to increase students’ appreciation of their libraries. Diane will describe how FAU’s Jupiter Campus library is expanding the roles of its staff by collaborating with community scientists in projects that have attracted student participants. The two pilot projects described are related to marine mammal research and rescue.

Recording Link: (to be added)

Slide Download: (to be added) 

Lou Greco

Lou Greco

 
School Library Advocacy You Too Can Accomplish

Lou Greco
Lou Greco blogs at http://grecol2.edu.glogster.com/poalibrary

 

Time: 2:00 PM (EDT)

This presentation highlights successful advocacy strategies implemented in the St. Johns County School District for school libraries over the course of ten years. A significant proportion of the strategies are transferable to various types of libraries. The discussion will also share advocacy resources that can assist in the development of an advocacy plan for your library.

Recording Link: (to be added)

Slide Download

Advocacy Plan Handout

Barbara Blake

Barbara Blake


Community Outreach: Find a Partner, Pitch the Project
 

Barbara Blake

Outreach Coordinator for the University of North Texas Rural Library Initiative, PEARL (Promoting and Enhancing the Advancement of Rural Libraries
Blog: https://pearl.unt.edu/blog/barbara-blake


TIME: 12:00 PM (EDT)

Libraries have been considered a desirable element of a vibrant community and over the years this hasn’t changed much. What has changed?—the perception of the library as an attractive feature versus a vital component of a community. Partnering with organizations and businesses can transform the role of libraries in the communities they serve. Learn about the benefits of partnering with other groups in your community, how to select a potential partner, and how to pitch your project.

Recording Link: (to be added)

Slide Download

Hayley St. John-Ayre

It’s Personal: Outreach is What You Make It!

 

Hayley St. John-Ayre

Community Liaison at Broward County Library.

 

TIME: 12:30 PM (EDT)

Opportunities for outreach abound! Seeking and finding opportunities for the community to connect with the library is especially important as the roles of libraries evolve. We all have to reach out, and encourage everyone in. Broward County Library’s Outreach serves to bridge the gap between perception and reality as it relates to what customers believe the library to be versus what today’s library is, and has to offer. With the absence of advertising budgets, Outreach must become a way of doing business… promoting what the library has to offer all the time, and to all people.

Recording Link: (to be added)

Slide Download: (to be added)  

John Chrastka

 

John Chrastka

 
The Librarian as Candidate: Activating Activists for Funding and Election Day Outcomes

John Chrastka
John Chrastka is executive director of EveryLibrary, the first nationwide political action committee for libraries. 

 

TIME: 3:00 PM (EDT)

Are you looking for new ways to engage and activate advocates for your library? We will explore a range of innovative options to energize, focus, and improve your library advocacy efforts while learning how to put proven techniques that political campaigns use to reach voters to work. Come and learn how librarians who see themselves in a new, more politically savvy way recognize that they are “the candidate." You’ll learn about tips and tools to market yourself to all your constituents - and not just users - that will help reframe your work in the eyes of the public and funders in a new way.

Recording Link: (to be added) 

Slide Download